By the end of this course, you will be able to
The basics of advertising campaigns, the objectives of the campaigns, in addition to understanding the budget and how to target the audience correctly.
About the common ad placements, how to write and design different ad copies, and how to perform A/B tests and budget breakdown.
How the Facebook pixel works, how to use custom and similar audiences, and how to create product catalogs for sales via Facebook and Instagram.
Course details
- 7 h 14 m/46 lessons
- Last updated: 20/6/2021
- Course completion certificate
Course Content
Course Introduction
Introduction to Ads Manager
Campaign Objectives
Campaign Structures
Budget & Schedule - Part 1
Course Introduction
Introduction to Ads Manager
Campaign Objectives
Campaign Structures
Budget & Schedule - Part 1
Budget & Schedule - Part 2
Audience Targeting - Part 1
Audience Targeting - Part 2
Audience Targeting - Part 3
Audience Targeting - Part 4
Audience Targeting - Part 5
Audience Targeting - Part 6
Ad Placements - Part 1
Ad Placements - Part 2
Ad Placements - Part 3
Optimization & Delivery 1
Optimization & Delivery 2
Ad Creative - Part 1
Ad Creative - Part 2
Ad Creative - Part 3
Ad Creative - Part 4
Ad Creative - Part 5
Ad Creative - Part 6
Ad Reports - Part 1
Ad Reports - Part 2
Ad Reports - Part 3
Ad Reports - Part 4
AB Testing & Campaign Budget Optimization 1
AB Testing & Campaign Budget Optimization 2
AB Testing & Campaign Budget Optimization 3
AB Testing & Campaign Budget Optimization 4
AB Testing & Campaign Budget Optimization 5
AB Testing & Campaign Budget Optimization 6
Facebook Pixels & Conversion Events - Part 1
Facebook Pixels & Conversion Events - Part 2
Facebook Pixels & Conversion Events - Part 3
Facebook Pixels & Conversion Events - Part 4
Facebook Pixels & Conversion Events - Part 5
Facebook Catalogs - Part 1
Facebook Catalogs - Part 2
Custom Audience & LLA - Part 1
Custom Audience & LLA - Part 2
Custom Audience & LLA - Part 3
Automated Rules - Part 1
Automated Rules - Part 2
Course Summary
About this course
The whole world is turning to Facebook and Instagram ads due to the large spread of these platforms worldwide. This course is essential for those working in the digital marketing field, and for everyone interested in marketing their services and reaching their customers. You will also learn strategies and tips for successful advertising campaigns based on more than 10 years of experience in the field of digital marketing.
Course requirements and prerequisites
There are no requirements or prerequisites for this course; your interest in the topic and your commitment to learning are the only things you need to gain the most benefit from it.
Mentor
Mustafa Youssef
Digital Marketing Expert
13,497 Learners
6 Courses
